BEYOUNDTHEMOUSEOVER
Dove
Dove Invisible Dry Deodorant
Screensaver Space Invaders
The campaign for the new Dove Invisible Dry deodorant was entirely based on the Bunraku Japanese theatre technique and it explores the products main benefit: not leaving any white residues on black clothes. The piece shows the classic game SPACE INVADERS being performed by Bunrakus’s dolls’ manipulators.
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